HostelWorld : Even Divas are Believers Customer Relations By immersing Lyft customers in an environment that was as terrifyingly strange and eerily similar to Hawkins, Indiana, they made Stomranger Things fans feel like they were actually in the Upside Down. One of the stunts that built up this hype was Lyft and Netflix’s Strange Mode prank. With over 360,000 people who binge watched Stranger Things 2 within a day of its release, it’s clear the show created unprecedented amounts of hype leading up to its premiere date. Lyft & Netflix : Strange Mode Industry Relations
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